Friday, October 28, 2005

Wherefore Art Thou Going, Stila?

Estee Lauder is selling Stila. Some articles on it's downfall:

Business Wire.

In recent years there has been an avalanche of boutique makeup brands, and as I expected, it seems they aren't doing too well. Stila suffered "operating losses of $3.3 million for the latest quarter" (Reuters). Essentially, with all these cult brands, it's all in the packaging, however Stila is unique in that it created a number of 'new' products and focused on quality, colour and texture (their finely-milled eyeshadows and brushes especially). Who knows who will buy it, and who knows if the quality will be maintained.

Favourite Stila products: Kitten, Chime, Diamond Li'l eyeshadows, Pussycat Doll, Watermelon lipglazes, Lotus rouge pot, #20 eye enhancer brush.

Did you know Estee Lauder owns MAC? I know they own just about everything else, but, MAC? Fortunately MAC and Bobbi Brown, two of my favourite brands, are doing well.


Blogger Jules said...

Well, we already had this conversation on MSN, but I can't NOT comment on this blog entry.

It makes me kind of sad, and I'm wondering who will buy Stilla. Maybe we should start stockpiling Lip Glazes now (although I already have an obscene number - faves are Grapefruit, Black Cherry and Cranberry).

9:43 AM  
Blogger la.dauphine said...

Yeah, Stila was The Makeup several years ago but now it's not all that hot... too much competition.

3:06 AM  

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